Connecting Mailchimp
Universe theme has a newsletter sign up form right above the footer area. By default, everyone that signs up to this form is added to the list of your customers in Shopify Admin.
There 2 ways to synchronize with Mailchimp:
- Connecting Mailchimp to your Shopify store
- Or simply adding Mailchimp action to the newsletter sign up form. To do so you, go to Theme Editor > Settings > Newsletter and enter Mailchimp Form Action URL.